Our Privacy Policy

By creating a profile on or by using our websites including, but not limited to and, (the "Website") you accept the guidelines set out under this Privacy Policy for processing personal data on the Website.

We, Car Buying Advisor Ltd ("CarBuyingAdvisor") recommend that you print and keep these guidelines.

1 - Collecting information on the Website

1.1 Principle Data When you create a profile on the Website, we collect the following principal data: Your username, your password, your first name, your last name and your email address. We collect this information to identify you as a user when you log on to the Website. Furthermore, you can choose to add more information to your profile, such as your Post Code.

1.2 Reviews When you make a review of a company, we collect the information you state in the review, including which company you reviewed and how you rated the company.

1.3 Cookies The Website uses cookies. Cookies are digital information which is stored on your computer. The cookie does not identify the individual user but the user's computer and it is used for measuring Website traffic i.e. number of visits on the Website, which domains the visitors comes from to the Website, which pages the visitors visit on the Website and in which overall geographical area the visitors are located. The purpose of using cookies is thus to produce anonymous statistics in order to improve the functionality of the Website. You can read more about what cookies the Website uses and for what purposes in the "Cookies" section below.

1.4 IP addresses When visiting the Website, the IP address of the user's computer is registered. The IP address is the numerical address of the computer used when visiting the Website. The IP address is registered to enable CarBuyingAdvisor to trace the used computer in case of misuse or unlawful actions in connection with the visit or use of the Website. Furthermore, the IP address is used to derive your approximate location (city level).

1.5 Newsletter If you sign up for CarBuyingAdvisor's newsletters, CarBuyingAdvisor register the information supplied by you (e.g. your name, email address etc.). If you no longer wish to receive newsletters from CarBuyingAdvisor, you can unsubscribe by emailing

1.6 Information from other services, including Social Network(s) As part of our services, we will provide you with the possibility of connecting your profile on the Website with your profile on social networks such as Facebook, Google+, LinkedIn and Twitter ("Social Network(s)"). Some information about you will automatically be collected from Social Networks when connecting your CarBuyingAdvisor profile with your profile on Social Networks. The information collected from Social Networks depends on what information you have made available on the network and your privacy settings for sharing such information on the network. Depending on the settings, we may for example collect the following information about you:

  • Name and/or username
  • E-mail address
  • Gender
  • Date of birth
  • Profile photo
  • Location
When you request to have your CarBuyingAdvisor profile connected to a profile on a Social Network, you will be informed on which information we will collect from the network in question before your request is executed. The purpose of collecting information from Social Networks is to connect members of your network, which are both users of CarBuyingAdvisor and of one or more of the Social Networks, thereby both increase the confidence in the reviews made by the members of the network as well as create a better user experience on the Website. CarBuyingAdvisor does not collect other personal identifiable information from visitors of the Website unless the visitor provides the information to us.

2 - Disclosure of personal data

2.1 Disclosure of data on the Website Please note that your consent to these guidelines implies that your profile on the Website may not be anonymous. Principle data When you create a profile on the Website, your username will be available for other users of the Website to see. Other information Other information provided by you on the Website, including photos and reviews, are automatically made available for other users of the Website to see. In some instances, the companies you review will also receive information about your review. Geo-location When you make a contribution to the Website your approximate city location (based on your computer's IP address, see section 1.4) is made available to other users of the Website. Social Networks If you connect to a Social Network, information such as your profile photo, your name, year of birth and approximate location will be collected from your profile on the Social Network and used to identify you on the Website. Consequently, all users of the Website will, subject to information available from the Social Network, be able to identify the reviews created by you. If your contacts or your contact's contacts (jointly referred to as "Connections") on the Social Network also have connected with CarBuyingAdvisor, we may display on the Website how you are connected to these Connections through the Social Network.

2.2 Disclosure on services to which you connect your profile If you choose to connect your CarBuyingAdvisor profile with profiles on a Social Network information and reviews, cf. 1.2, provided by you on the Website or data compiled by us about your use of the services on the Website (e.g. number of reviews) will be shared with and displayed in connection with your profile on the Social Network.

2.3 Disclosure to other services A main purpose of CarBuyingAdvisor is to increase the exposure and the availability of the reviews made on the Website. Hence, we permit other services to show the reviews created on the Website thus increasing other consumers' knowledge of your reviews. The categories of third party services to which the information is disclosed are:

  • Search engines
  • Consumer portals and business portals, including price comparison websites, shopping guides etc.
  • Business portals
  • Other similar websites where, in CarBuyingAdvisors assessment, it will be relevant for the consumer to search for reviews.
Your review is disclosed as you make it available on the Website, which entails a disclosure of the following information:
  • Your reviews, cf. section 1.2.
  • Your username

2.4 Other disclosure CarBuyingAdvisor may be required to disclose information by a court order from a competent court of law or public authority in accordance with the existing legislation.

3 - Data controller

3.1 The information for which CarBuyingAdvisor is the data controller CarBuyingAdvisor shall be data controller of the Principle data you enter in connection with your creation of a profile or registration for newsletters, i.e. your name, your password and your email address, as well as registration of your IP address. Furthermore, CarBuyingAdvisor shall be the data controller of the information which is disclosed to other services, cf. section 2.3. British data protection laws govern collection of data by carBuyingAdvisor.

3.2 The information for which you are the data controller You shall be data controller of the content you choose to disclose on the Website and for the data disclosed on your profile on Social Networks, which is the consequence of the connection of your profile on the Website with your profile on the Social Network.

3.3 Links to websites The Website contains links to other websites. Note that by clicking such links you will be transferred to other websites for which CarBuyingAdvisor is not the data controller. We therefore recommend that you always read the Privacy policy of these websites, as their procedure for collecting and processing personal data may be different from ours.


4 - Data processor

CarBuyingAdvisor uses an external company for maintaining the technical operation of the Website. This company is the data processor with regards to the personal data for which CarBuyingAdvisor is the data controller.

By accepting this privacy policy, you accept that CarBuyingAdvisor also allows the data for which you are the data controller be processed by the same data processor.

The data processor shall solely act according to instructions from CarBuyingAdvisor. By accepting this Privacy Policy, you authorise CarBuyingAdvisor to give such instructions to the data processor which are necessary for the processing of data in accordance with this Privacy Policy and for the purpose of use of the Website.

The data processor has made necessary technical and organizational safety measures against the information being accidentally or illegally destroyed, lost or deteriorated and against the information coming to the knowledge of unauthorised persons, is misused or in other ways is processed in violation with the act on processing of personal data. On your request - and against remuneration of the data processor's current hourly rates at any time for such work - the data processor shall supply you with sufficient information to demonstrate that the above mentioned technical and organisational safety measures have been made.

5 - Security measures

CarBuyingAdvisor will see to that the recorded data, including the personal information, is handled carefully and protected properly following the currently applicable safety standards. CarBuyingAdvisor regularly audits its system for possible vulnerabilities and attacks. However, since the internet is not a 100% secure environment, CarBuyingAdvisor cannot ensure or warrant the security of information you transmit to CarBuyingAdvisor. Emails sent via the Website are not encrypted, and CarBuyingAdvisor therefore advises you not to communicate any confidential information through these means.

6 - Cookies

6.1 What is a cookie and what type of cookies are used on the Website? Cookies are small information units which the Website places on your computer's hard disk, on your tablet or on your smartphone. Cookies contain information that the Website uses to make the communication between you and your web browser more efficient. The cookie does not identify you as an individual user but identifies your computer. There are two types of cookies - session cookies and persistent cookies. Session cookies are temporary bits of information which are deleted when you exit your web browser. Persistent cookies are more permanent bits of information that are stored and remain on your computer until they are deleted. Persistent cookies delete themselves after a certain period of time but are renewed each time you visit the website. The Website uses session cookies and persistent cookies.

6.2 Purposes The Website uses cookies for measuring Website traffic i.e. number of visits on the Website, which domains the visitors comes from, which pages the visitors visit on the Website and in which overall geographical area the visitors are located. This information is used to produce statistics. Cookies are also used to improve the functionality of the Website, to optimise your experience with the Website and to help you remember your username and password when you return to the Website.

6.3 Third party cookies The Website uses cookies from Google Analytics for statistical purposes. The information the cookies from Google Analytics collect about your use of the Website is sent to and stored on Google's servers in the United States. You can decline cookies from Google Analytics here: 6.4 Deletion of cookies If you want to delete the cookies already on your equipment, you can, if you use a PC or a more recent browser, press CTRL + SHIFT + DELETE simultaneously. If the shortcuts do not work on your browser, please visit the support page for the browser in question.

7 - Access, correction and deletion

7.1 Access Upon request to CarBuyingAdvisor via the contact information stated in section 9, CarBuyingAdvisor shall inform you of the purpose of the processing; who receives the information and from where the information originates. Requests regarding the above shall only be processed if more than 6 months have lapsed since your previous request, unless you can substantiate a special interest in obtaining the information earlier.

7.2 Correction and deletion If you discover that the information which CarBuyingAdvisor as the data controller process on you is incorrect or misleading, CarBuyingAdvisor shall make the correction hereof on your request. We recommend that you - if possible - make the correction of such errors yourself.

You may at any time correct or delete any content and information on the Website for which you are the data controller, cf. section 3.2. If your personal data change, or if you no longer wish to appear on the Website, you may update or delete the information by logging on to your user profile.

When your profile is deleted, all the data associated with your user profile is deleted, including your master data and reviews on the Website. If you delete a review on the Website, the review is permanently deleted.

CarBuyingAdvisor reserves the right to block the access to your profile and/or delete your profile, if the profile or the content of your profile on the Website in our assessment is discriminating, racist, sexually oriented, unethical, threatening, offensive, harassing or in other ways violates the legislation, third party rights or the purpose of the Website. If we block the use of your profile, you shall be informed hereon, as well as on the reason for blocking the access, by email to the address you have stated in your profile.

8 - Changes in the privacy policy

CarBuyingAdvisor may at any time and without notice make changes to its Privacy Policy with future effect. CarBuyingAdvisor recommend periodically reading the Privacy Policy to ensure you are up to date with it’s content.

9 - Inquiries regarding the Website or the privacy policy

In case of inquiries regarding CarBuyingAdvisors Privacy Policy, our processing of personal data, correction of data or your relations to us in general, you are welcome to contact CarBuyingAdvisor on the following address: CarBuyingAdvisor, 9 Stratfield Park, Elettra Avenue, Waterlooville. Hampshire. PO7 7XN. Email: